Data Collective Website

What’s New

• In honour of the 1-year anniversary of the Data Collective platform launch, we’ve enhanced the design of the homepage and navigation based on user research collected over the last year and to ensure the seamless growth of the platform.
• An all-new Resources section and dedicated release notes page to serve as a hub for all you need to stay up-to-date on the Data Collective
   

Wealth & Wellbeing Index

What’s New

• Experience Subindex: The Experience Subindex provides insights into tourism products, travel demand, and place brand.
   

TourismScapes

What’s New

• Expanded Asset Map Layers
• Tourism Business Size Insights
• Tourism Region Boundary Change
• Removal of Distance to Nearest International Airport
• Removal of Visitor Spend Index
   

Lodging Aligned Spend Reporting

What’s New

• Finalization of 2024 Estimates
• Expanded SFTP Delivery
• Enhancements to Nunavut Estimates
• Launch of ML-Powered Forecasts - Premium

What’s Next

• Federal Riding Estimates Targeted for July
• Non-Accommodation Enhancements Planned
• US State-Level Estimates in Development
   

The Traveller Segmentation Program

What’s New

• How-to-guide publication

What’s Next

• Canada traveller profile updates
• Workshop material package
• Google / Meta Variable Recipes
   

Tourism Outlook

What’s New

• Destination Canada’s Tourism Outlook 2025-2030

What’s Next

• The Outlook will undergo an update in 2025 to account for the most recent changes in travel patterns.

Tourism Performance Indicators

What’s New

• Key Takeaways / recent insights will be available alongside each key performance indicator chart to support interpretation of the latest results.
• Data and insights will be updated on the TPI dashboard within 3-5 business days of initial data release.

What’s Next

• Additional content and functionality may be added to the dashboard later in 2025.