Data Collective Website

What’s New 

• Automated Subscription Renewals for 2025–2026: Existing partner organizations can now renew their subscription for the April 1, 2025 – March 31, 2026 period. As we move into a new program year, Destination Canada continues to enhance the Data Collective, reinforcing our commitment to making data-driven decision-making more accessible for the tourism industry.  

What’s Next

• Notification Center: To keep partners informed without interruption, the rotating Notification Bar and Notification Center will soon be available. Updates will be automatically ingested and displayed in real time, ensuring users always have the latest product information.
   

Wealth & Wellbeing Index

What’s New 

• Wealth & Wellbeing report: The Wealth and Wellbeing Index report is available for download. The report contextualizes insights for Canada and for each province and territory. 

What’s Next

• Experience Subindex: The next phase will focus on the development and release of select indicators for the Experience index, which will provide insights into tourism products, travel demand, and place brand.
   

TourismScapes 

What’s New 

• Parks and heritage sites filter added to the ‘Explore’ page. When a user selects the filter, all Census subdivisions with at least one national park or provincial park or national heritage site or provincial heritage site will appear in the sort pane. Users can continue to sort by total Indigenous tourism employment or total tourism employment.

What’s Next

• Asset Map: Asset map will be updated to reflect tourism business subsectors and tourism business sizes in Q2 2025.
• Data Refresh: Market profile data will be updated to reflect 2024 in Q3 2025
   

Lodging Aligned Spend Reporting 

What’s New 

• LASR Monthly Refresh Update: The January estimates have been released via SFTP and Data Collective Dashboards. With this update, 2024 data has been moved to Full Year Pages, while Year-to-Date pages now display only January estimates. Please note that 2024 data remains "Preliminary" and will be marked "Final" in late April following the last data update from NTI.
• AI-Powered Forecasting in Minutes: LASR leverages advanced machine learning workflows and MLOps best practices to deliver precise visitor spending forecasts at national to regional levels across five categories, serving Premium Tier partners for unmatched speed and efficiency. This feature has been released to select group partners for preview and feedback.