Skip to main content

Search This Site...

Displaying 11 - 20 of 47 Results
Keyword:Economy
  • Wealth & Wellbeing Index Summary

    … Summary Economy 2svg Economy employment NEWsvg Employment Enablement NEW Redsvg … a … 792 … 707 … 756 … 709 … 1033 … 1035 … 784 … Summary , Economy 2.svg , Economy , employment NEW.svg , Employment , …
  • CTC-Wealth and Wellbeing Index-ENG-Feb7.pdf

    … measure its true value, one that goes beyond traditional economic metrics and includes social and environmental … both the performance and perception of Canada’s visitor economy. The next phase will be bigger, and we want you to … within each category of the Wealth & Wellbeing Index: economy, employment, enablement, environment, engagement, and …
  • EN_DC Segmentation Profile_FR.pdf

    … personal impact and often ensure they support the local economy and hear from the original inhabitants of the places … values index measures positive impact on Canada’s tourism economy. Attributes include economic means, Canada trip … me to know that the money I spend will support the local economy I’m visiting​ 63% 103 I consider the impact that I …
  • EN_DC Segmentation Profile_CN.pdf

    … values index measures positive impact on Canada’s tourism economy. Attributes include economic means, Canada trip … me to know that the money I spend will support the local economy I’m visiting​ 49% 92 OUR THOUGHTS ON RESPONSIBLE … any negative impact on the destination’s environment, economy and society, while making positive contributions to …
  • EN_DC Segmentation Profile_DE.pdf

    … values index measures positive impact on Canada’s tourism economy. Attributes include economic means, Canada trip … me to know that the money I spend will support the local economy I’m visiting​ 60% 110 I consider the impact that I … any negative impact on the destination’s environment, economy and society, while making positive contributions to …
  • EN_DC Segmentation Profile_UK.pdf

    … values index measures positive impact on Canada’s tourism economy. Attributes include economic means, Canada trip … me to know that the money I spend will support the local economy I’m visiting​ 54% 105 I consider the impact that I … any negative impact on the destination’s environment, economy and society, while making positive contributions to …
  • EN_DC Segmentation Profile_US.pdf

    … within the global tourism landscape, wielding considerable economic influence and setting trends that reverberate across … values index measures positive impact on Canada’s tourism economy. Attributes include economic means, Canada trip … me to know that the money I spend will support the local economy I’m visiting​ 52% 106 I consider the impact that I …
  • EN_DC Segmentation Profile_SK.pdf

    … values index measures positive impact on Canada’s tourism economy. Attributes include economic means, Canada trip …
  • EN_DC Segmentation Profile_MX.pdf

    … on the Mexican market is focused on travellers with Socio-Economic tier of A, B, & C+. 2 A Guide To understanding the … on the Mexican market is focused on travellers with Socio-Economic tier of A, B, & C+. Amongst these Mexican … values index measures positive impact on Canada’s tourism economy. Attributes include economic means, Canada trip …
  • EN_DC Segmentation Profile_JP.pdf

    … values index measures positive impact on Canada’s tourism economy. Attributes include economic means, Canada trip … me to know that the money I spend will support the local economy I’m visiting​ 54% 99 Hearing from underrepresented … any negative impact on the destination’s environment, economy and society, while making positive contributions to …
Woman paddling in canoe looking at Canadian mountain range
Powered by Destination Canada

Welcome to the Canadian Tourism Data Collective

Fueling Canada's hosting economy

The Canadian Tourism Data Collective is a new, centralized national platform that will serve as a two-way street for sharing and accessing tourism data. The Data Collective harnesses the power of data, research, and insights (and that’s a lot of power!) and shares information in an accessible and secure environment that encourages collaboration and conversation across and beyond the tourism ecosystem.

Here’s How It Works

efeff
The Value of Travel and Tourism in Canada
Featured Report

Canada’s Travel and Tourism Economy: A powerful economic engine in every corner of the country

Explore this report to understand travel and tourism’s contribution to Canada's economy. See how Destination Canada supports the sector in delivering meaningful results and economic growth across Canada.

Featured Data Product

Tourism Performance Indicators

Designed for industry stakeholders and Canadians who want to understand the current state of Canada’s tourism industry, explore the latest data and recent trends on tourism visitation and revenue.

Explore the Data

International Overnight Arrivals to Canada

Source: Statistics Canada, Table 24-10-0055-01

Total overnight arrivals
year-to-date (Feb. 2025)

1.8
M

Year-over-Year growth
year-to-date (Feb. 2025)

+
1
%

Proportion of 2019 levels
year-to-date (Feb. 2025)

94
%
Tourism Revenue in Canada

Total tourism revenue
year-to-date (Q4 2024)

$
129.6
B

123% proportion of 2019 levels
+4% year-over-year growth

Domestic tourism revenue
year-to-date (Q4 2024)

$
98.4
B

129% proportion of 2019 levels
+3% year-over-year growth

International tourism revenue
year-to-date (Q4 2024)

$
31.2
B

109% proportion of 2019 levels
+8% year-over-year growth

Source: Statistics Canada, National Tourism Indicators

Featured Data Product

International Convention Attraction Fund (ICAF)

The International Convention Attraction Fund (ICAF) supports bids by Canadian cities to host major international conventions in Canada, offering support of up to $1 million per event for eligible destination marketing organizations. Review the ICAF eligibility criteria to see if your destination qualifies for funding.

Learn More

Program Status

2024 Results
17:1 ROI
72% WIN RATE
Program to Date as of February 2025

Source: Destination Canada

Events Won: 38
Events Lost: 20
Events Pending: 61
119 ELIGIBLE EVENT APPLICATIONS
14 DESTINATION MARKETING ORGANIZATIONS
8 PROVINCES
38 EVENTS WON

Program-to-date Anticipated Impact of 38 Events Won

$
306.5
M

Total Direct
Economic Impact

+
124094

Total Overnight
Delegates

$
21.4
M

Total Direct
Federal Tax Revenue

+
2491

Total Direct Full-time
Employee Supported

Meet Our Data Products

Data and Insights On Demand

Anticipate future tourism spending and activity based on global and domestic travel trends. Plan strategically and with confidence, aligning tourism activities with forecast travel patterns. 

Industry

Tourism Outlook

Forecast future tourism visitation and spending driven by domestic and international travel, exploring multiple potential paths for growth opportunities. 

Industry

Tourism Performance Indicators

Track and analyze the health of Canada’s tourism sector at a glance, with timely insights into key performance indicators such as visitor arrivals, traveller spending, and occupancy rates. 

Examine the value and impact of tourism in communities across Canada with destination-focused insights that drill deep into tourism spending by region. 

Destination

Wealth & Wellbeing Index - Preview

Monitor tourism’s impact in economic, social, and environmental sustainability and resilience at both national and provincial/territorial levels with this comprehensive benchmark. 

Destination

TourismScapes

Scale and plan your tourism efforts using geospatial data that provides insights into hosting economies.

Discover what motivates people to travel, explore factors influencing travel behaviours, and learn about travellers' perceptions of Canada as a destination through in-depth, timely visitor data from Destination Canada’s key markets. 

Traveller

Global Traveller Research Program (GTRP)

Develop destination-specific marketing strategies and make informed strategic decisions with traveller intelligence from DC’s target markets. 

Traveller

Traveller Segmentation Program

Analyzes psychographics and behaviours of travellers in Destination Canada’s top 10 markets to create in-depth profiles of traveller values and motivators. 

Traveller

Canadian Travel Insights

Use robust and timely insights on Canadian travel consumer perceptions, attitudes, behaviours, and motivators to inform smart tourism planning. 

Traveller

Global Traveller Research Program (GTRP)

Develop place-specific marketing strategies and make informed strategic decisions with traveller intelligence from Destination Canada's target markets. 

Traveller

Traveller Segmentation Program

Analyzes psychographics and behaviours of travellers in Destination Canada’s top 10 markets to create in-depth profiles of traveller values and motivators. 

Industry

Tourism Outlook

Forecast future tourism visitation and spending driven by domestic and international travel, exploring multiple potential paths for growth opportunities. 

Industry

Tourism Performance Indicators

Track and analyze the health of Canada’s tourism sector at a glance, with timely insights into key performance indicators such as visitor arrivals, traveller spending, and occupancy rates. 

Destination

TourismScapes

Scale and plan your tourism efforts using geospatial data that provides insights into local hosting economies.

Destination

Wealth & Wellbeing Index - Preview

Monitor tourism’s impact in economic, social, and environmental sustainability and resilience at both national and provincial/territorial levels with this comprehensive benchmark. 

Traveller

Canadian Travel Insights

Use robust and timely insights on Canadian travel consumer perceptions, attitudes, behaviours, and motivators to inform smart tourism planning.  

More from the Data Collective

Latest Reports

Lake nestled within mountains on a clear, sunny day with clouds

Sign Up for Destination Canada News

Stay in the know – get the latest Destination Canada news and updates delivered straight to your inbox.