The Canadian Tourism Data Collective is a new national platform that harnesses the power of Canadian tourism data, research, and insights (and that’s a lot of power!) and shares them in an accessible and secure environment that encourages collaboration and conversation between tourism partners.
The launch of the Canadian Tourism Data Collective will mark a turning point in Canadian tourism. As a centralized source for trusted, robust and actionable tourism data from coast to coast to coast, the Data Collective will promote connection, collaboration and cohesion, spurring growth and innovation and a long-term competitive advantage for Canada’s tourism economy. Destination Canada is proud to partner with Statistics Canada and Innovation, Science and Economic Development to bring this transformative platform to life.
Marsha Walden
President and CEO
Destination Canada
We are pleased to collaborate with Destination Canada and Innovation, Science and Economic Development on the Canadian Tourism Data Collective. Statistics Canada is playing an important role by leveraging our data into this new tool that will generate insights on tourism trends and activities in Canada. These data are crucial not only for Canadians, but for governments and businesses to make informed decisions and to build a stronger tourism sector.
Anil Arora
Retired Chief Statistician
Statistics Canada
Innovation Fueled By Insights
The Data Collective will deliver powerful data, actionable insights, trend forecasts, and timely research, fuelling growth and innovation and a long-term competitive advantage for Canada’s tourism economy. And this is just the beginning! We’re excited about adding more products, tools, and resources to our offering and look forward to our public launch in Spring 2024! Join our notification list to receive updates about the launch and future releases.
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