Gain a deep understanding of global markets
The Global Traveller Research Program (GTRP) replaces the Global Tourism Watch (GTW), providing traveller intelligence from Destination Canada’s top target markets. The GTRP enables tourism stakeholders and decision makers to better understand sentiment around travelling to Canada, gain insight into global travel attitudes, behaviours, and drivers, and evaluate unique selling points for Canadian tourism.
Competitive insights provide an in-depth understanding of the international travel landscape, empowering tourism leaders to plan, develop, and execute tourism programming more effectively both domestically and globally.
Program Offerings
Highlights Reports
Explore an at-a-glance snapshot into domestic and international travel to, and within, Canada.
GTRP Domestic
A deep dive into travel behaviours, motivators, and activity within Canada.
