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Award-winning data & insights platform

Collaborative insights to power Canadian tourism

Welcome to the Canadian Tourism Data Collective. An accessible, centralized, national platform that integrates AI-powered products to answer the tourism sector's most critical questions.

The Data Collective empowers tourism policy advisors, industry leadership, business owners, marketers, researchers and analysts, investors, and media to drive sustainable growth and set a global benchmark for innovation and leadership in data-driven tourism intelligence.

Discover the Data Collective

Connecting. Collaborating. Creating Success.

Our Story
DataIQ Awards
Multiple wins at 2025 Data IQ event
Destination Canada was honoured with team and transformation awards, while CDAO Meaghan Ferrigno took Data and AI Leader of the Year.
Meaghan on stage at momentum AI New York
Maximizing AI ROI: Balancing Fiscal Prudence with Innovative Value Creation
Destination Canada's CDAO Meaghan Ferrigno shares insights on getting the most out of AI investments at Momentum AI New York 2025.
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Cross-Border Summer Tourism Predictions
Destination Canada's Joe Amati discusses anticipated travel between Canada and the US this summer, including arrivals and overall travel sentiment.
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AI Innovator of the Year
Destination Canada's CFO and CDAO Meaghan Ferrigno received an AI Innovator of the Year – Public Sector at the Women in Ai Awards North America 2025.