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The following data provides a breakdown of past travel behaviour of Canadian travellers, future travel intentions, and likely type of future trips within Canada or internationally.

The following data provides a breakdown of the preferred season (month) to travel domestically within Canada.

The following data provide a breakdown of the barriers preventing Canadian travellers from taking a vacation/holiday to their preferred destination in Canada.

Canadian Travel Insights: The following data provide a breakdown of both the important sources/media inspiring Canadian travellers, as well as those sources/media used for trip planning purposes. Additionally, data on key issues related to the Canadian economy and impact on travel planning are provided.

The following data provide a breakdown of the priorities most important for Canadians when planning a vacation/holiday, as well as activities in demand to do while on vacation/holiday in Canada.

The Tourism Industry Association of Canada (TIAC) Canadian Travel Insights Dashboard, built in collaboration with Destination Canada and powered by Skift, is a new initiative providing regular and timely insights on Canadian travel consumer perceptions, attitudes, behaviours, and motivators. 

Visitor profiles and targeting tools will enable marketers, researchers, and destination and product developers to align with Canada's ideal guests and leverage the reach of Destination Canada's marketing activities.

… be refreshed with 2023 data in the Fall of 2024. Global Traveller Research Program Core Features ● The Global Traveller Research Program (GTRP) replaces the Global Tourism … ● The specific data points covered include: traveller behaviour, traveller planning, traveller motivators, …

… & Labrador CANADA Highlights Report 2023 Global Traveller Research Program 2 CONTENTS Canada GTRP – December … 2023 03 Study Overview: Canada Market 19 In-Province Travellers 04 Key Insights 25 Travel Intentions 05 Market Sizing 34 Indigenous Tourism Activities 08 Travel Behaviour 36 Most Recent Trip 13 Out-of-Province Travellers …

… Newfoundland & Labrador US Highlights Report 2023 Global Traveller Research Program 2 CONTENTS United States GTRP – December 2023 03 Study Overview: United States Market 15 Travel Behaviours 04 Key Insights 20 Indigenous Tourism …