Data Collective Website

What’s New

• Generative AI Search Playbook: A Practical Guide To Smarter GEO is now available
  Learn why Generative Engine Optimization matters, how to get your website and your organization prepared for Generative AI, and how to get cited by AI search – fast. Access plug-and-play checklists, best practices, and tools to support AI readiness

Aurora AI

What’s New

• Introducing Aurora AI
  Destination Canada has launched Aurora AI, a trusted, accessible digital layer combining trusted research and data with the speed of generative AI. Built by our industry, for our industry, Aurora AI transforms complex intelligence into actionable insights, empowering faster, data-driven decision making for Canada’s hosting economy. Learn more about Aurora AI’s at the new Aurora AI landing page. Here, explore Aurora AI’s purpose, its data sources, the agents available today, and the advancements still to come.
• Aurora Search Now Available
  Aurora Search, the Data Collective’s generative AI-powered search was designed to simplify discovery by allowing users to search using natural language and providing clear, grounded answers with access to full source material. Aurora Search has been merged with the existing traditional search within the Data Collective platform, allowing all users access to this faster, smarter, more intuitive tool for sourcing and acting on trusted tourism data.
   

TourismScapes

What’s New

• National Parks filter
  Filter on the ‘explore’ page identifies communities within 100 kilometers of a National Park
• Visitor origin spend categories
  Visitor spend origin now shows the share of spending by domestic, US, and overseas visitors.
• Data refresh